After years working in the food world, Grabella knew the aisle inside out—so why couldn't she find a breakfast she actually felt great about?

Lots of freezer options claim to be "better-for-you," and sure, they're probably a little better. But were they really good? Not in the vegetable-forward, gut-loving, absolutely delicious, "I-can-feel-great-about-eating-this-every-day!" kind of way.

So, she took matters into her own hands. Starting with sweet potatoes, whole milk, pasture-raised eggs, and oats, she whipped up a waffle her kids, friends, and even "sweet-potater-haters" devoured.

Today, Grabella's creates delicious, vegetable-first versions of comforting breakfast classics to help jump-start your day in an effortless and joyful way.